Our value to 3M
This story showcased the value Deloitte has provided to 3M over the years. Upbeat and rhythmic, it conveys a sense of energy. At the same time, gives clear message of our overall commitment to 3M.
Summary
This story showcased the value Deloitte has provided to 3M over the years. Upbeat and rhythmic, it conveys a sense of energy. At the same time, gives clear message of our overall commitment to 3M.
Innovation highlights
Leveraged unique imagery and motion in B-Roll formats. Leveraged the architecture of a previous microsite to Used graphical animations with contrast of photography to give depth and contrast. Used a “textured” background to convey strength and earthiness while adding graphic elements that relayed a subtle focus on technology and innovation. Used build of project content in the form of a lightbulb graphic to evoke an “innovation” feel, which was part of the overall messaging
